If you have been looking at internet marketing for any length of time you will have heard about list building and email marketing. How to build an email list is one of the first things people need to know. There are lots of places to discover how to build an email list. Like most things, once you have done it a few times it is quite easy. But I have noticed there is a lack of advice on how to build a relationship with the email list you have built. In this article I am going to cover both parts of this problem, and show you what I consider to be some email marketing best practices.
How To Build An Email List
One of the first things you need when attempting to build an email list is an auto responder. I recommend Aweber, it who I’ve always used. They get the person who has signed up to do what they call a double opt in. The person doesn’t
just have to give their name and email address, they have to also confirm that they allow you to send them information via email. This is important because otherwise you could get accused of spamming, which can get you into legal trouble.
Aweber have a range of videos and tutorials to get you started. First of all, you need to create a sign up form. This allows your website visitor to enter their name and email address. Some people prefer to just ask for a person email
address without their name, and it seems that people are more keen to sign up if you only ask for their email address. This isn’t a problem because further down the line you can find out more about the people you will be building a
You may have offered an eBook or some other bonus to encourage the person to sign up. If so, then you need a download page. You can easily build your own download page in WordPress. There are lots of videos on YouTube that will show you exactly how you can do this. Here is one I particularly like:
You need to upload your eBook or sign up gift to your website. You can do this in c panel, it’s quite easy, but if you make a mistake you will need to know a bit about html (computer language) to sort it out. Perhaps a better way to
upload a file to your public_html on your hosting is to use FileZilla. FileZilla is a free product which you can download. Just search for it in your preferred search engine.
Download it to your desktop (you will have to follow the basic instructions) and then you will need to find the email address of your hosting company. With Hostgator it’s easy, it’s Hostgator.com. But with Namecheap it is different.
You may need to speak to Namecheap to find out what it is. Then the name and password are your name and password into c panel. The port is often 21, again you will need to check with your hosting provider.
You will see two halves to the screen in Filezilla. On the left is your computer with all its files. On the right is your website hosting. You just need to click on the file you are going to offer your subscribers, and put it over to your website side. If you have multiple websites, make sure it goes in the right website in the public_html section.
The address of your eBook will be http://(yourdomain)/(yourebook/gift), unless you have put the eBook in a sub-domain. I am going to assume that if you are able to create sub-domains, you will probably be familiar with this anyway. You will need that address because when you create the link in a page, probably something like “download here”, you will need the address of the product to link it to.
So choose a page of your WordPress site. Name it something obscure; this is because if you name it downloads then anyone who sees it can download your product without giving their name and address. That rather defeats the object.
Then, put Download Here and click the hyper-link button. It will ask you for an address, you need to put in the address of your eBook/gift. After you have published it you should be able to right click the link and download the eBook.
Go back to Aweber and at the bottom of the page you will see a space for the URL you want your subscriber to land on. Put in the address of the download page, and the person will be able to download your gift for them.
List Building and Email Marketing – PLR
Perhaps you are wondering where you are going to get a gift from? You don’t have a ready made report? No problem. This is where PLR products come in. I am going to write an article about PLR in the next few weeks,but for the moment
let me explain that PLR products are not original products, but you can buy them and you have the right to change them and use them as your own.
There are lots of great PLR providers but my favourite is Tiffany Lambert. She is great, and her PLR is very easy to read, and your subscribers will get a great deal of value out of Tiffany’s products. If you go to her PLR MiniMart you can
pick something that will appeal to your subscribers.
Another way to get PLR is to join a site like SureFireWealth, where you can download eBooks with the PLR rights. SureFireWealth is a very useful site to belong to with a large library of downloadable books. The books are not
going to be original to you. You might want to re-write part of them. You could even add images, change it to say what you want it to say. Another thing you can do is change the links on pages to one that will drive traffic to your website. You will need to open up a .PDF and then change it into a .doc document. Then put it back to a .PDF.
When you have decided on which eBook you want, upload to your website and make a page.
So, that’s how you set up an eBook or gift to tempt your subscribers onto your list. The next thing to do is to speak to your subscribers. This is where people get worried, but there is absolutely no reason to do so. You just need to
communicate effectively with other human beings. OK, scratch that, it can be difficult. But if you offer people good value, offer them information that they want and need, then they are going to appreciate that. This is the crux of email marketing and list building.
Where are you going to find good value and information they want and need? I’ll let you guess……..give up? OK we are back to our old friend PLR. PLR is great if you are in a niche that you don’t know too much about, or you are only just
learning about. You can use PLR to give great information to your subscribers.
Email Marketing – The Personal Touch
The general rule is, people like people. We like stories. So make your emails a bit personal. Tell the subscribers something that happened during your day, something that tells them a little nugget about your life.
This is something not many marketers seem to do. Or perhaps it’s better to say they don’t do it well. All I can say is there are a few emails I open right away, and they seem to be the ones that share a bit of their lives with me. There
is one marketer who regularly tells me what she is doing with her family; cook outs, day trips, just the ordinary stuff we all do with our kids, or with our pets, or our friends and relatives. I open her email immediately. Yes, I know
she is going to be offering me new things. There are going to be affiliate links in it. I don’t care.
It doesn’t hurt that she only promotes good stuff, so I know I can trust her. That is the sort of relationship we all need to grow with our list. It doesn’t take long, it isn’t brain surgery. But it makes me feel like I’m part of the tribe. We all like to feel part of something, so make your subscribers feel that way.
I would like to point out that there is no need to put up too much personal information. I never mention my kids names on my business Facebook page. Most marketers keep their kids names and faces well out of the way. But
DS1 or DD1 are codes that most folk are familiar with, and when we share our family, in a secure way, we include people into our circle.
Another thing you can try is encouraging dialogue. Reassure your subscribers that they can contact you and you will help them, give them some advice, or just let them let off steam. If you show them that you can and will respond to their
emails, then this increases their trust in you. You can mention that someone contacted you about this and you responded this way or that way. When people realise you really do reply, they will increase their trust in you. People buy from
those they like and trust.
Some people put links to products in every single email they put out. But if you don’t share useful information too, it just looks like you are in it for the money. It looks like you don’t care about the subscribers. So give them useful,
up to date information. This way, you increase the trust the subscribers have in you.
How often should you email? That is a million dollar question, really. If you are in the IM niche or any part of it, even daily emails are acceptable. From experience I can tell you not to do that to people in the yeast infection niche – I
lost loads of subscribers that way!
One way to discover how often to email is to join up to someone else’s email list and see how often they send out an email. If you feel they are emailing too often, then email a little less. Or a little more. It can be just a case of trial and error. If you are continually looking to get subscribers, then you will be able to watch to see who is joining and who is leaving your list. If you have lots of unsubscribes, then email less frequently.
If you are very worried about emailing and you just don’t know what to write, you can reach for the PLR again. Many PLR providers will sell you 52 emails to send out to your list, one per week for a year. Ultimately if you want to be successful, you need to work hard at building a relationship with your email list.
Finally, you can use quizzes to ask your email list questions. This is a great way to find out what they know, what they are interested in. Then you can provide them with the answers they need. Here is a great article about using
quizzes in email marketing.
Surveys are another way to discover more about your subscribers. SurveyMonkey is a great way to survey your list, and it’s free! There is no excuse to prevent you getting into the mind of your subscribers and giving them what they want and need.
How you get on with list building and email marketing is up to you, but one thing is certain, you need to treat that email list like the treasure it is. Since your email list is going to be worth money to you when you send out a promotion, you need to take care of the subscribers on it. If you had a money tree at the bottom of the garden you would tend it and take care of it even though you hated gardening. A list is like that – make the effort to take care of your subscribers and you will earn money from your email list for a long time!