Are you beautiful? Are you drop-dead gorgeous? Most of us, by definition, are not beautiful, because beautiful is, by it’s very nature, a rarity.
And you and I both know that we feel better when we experience something beautiful. That’s why beautiful models are used to sell everything, from double glazing to aftershave.
We are more likely to buy something from a salesman who is better looking than their counterparts. Beauty is important to every single human being on the earth today. So what is that to do with internet marketing?
Two things. Firstly, we must have websites that look good. Not just look good, that look trustworthy. In the infamous Panda update, Google started to look at websites more closely, looking at them in a more human type way.
Websites are considered for their trustworthiness. Questions were put to people, lay people, about whether or not they would trust websites with their credit card information. This was one of many questions that these folk were asked to consider and then Google added this criteria to an already complicated algorithm. This is the algorithm that is used to rank our websites.
So, the better our websites look, the more likely they are to be ranked higher in the search engines, and the higher in the search engines the more traffic we get. And of course, the more traffic we get, the more sales we get, the more money we make.
The second thing is, the more attractive our websites are, the more likely people are to stop and look at them. People will spend more time at our beautiful websites. This is also something that Google notices, and Google likes it when people linger on our sites. Google rewards us with higher rankings for this as well.
Well-known marketer Andy Fletcher, who has an extremely successful six figure internet marketing business, was saying something along these lines in his new eBook, called Digi Marketing Jedi:
“When you visit someone’s website, your mind is made up in a matter of seconds. Make sure your website has some va-‐va-‐voom and invest in some
custom design. The better it looks, the more authoritative your first impression will be…and the more authoritative it is, the more receptive your traffic will be to your offer.”
This was what was on my mind when I saw some website themes advertised recently. They are definitely some really lovely themes:
You can see that will do just about everything you need. These themes normally cost about $45 each, but they are on offer at the moment, and I was lucky enough to get the three themes you see there for an amazing $9.98.
I am not normally a theme hound but this year I am concentrating on building some good Amazon websites so I wanted to get some great themes to use. I know I need to improve my bounce times (the length of time people spend on my websites) and I thought these might just do the trick. I think they would do well with adsense too.
I have been told that the price is going to go up soon, although I have no idea when that will be. I know that they are really popular, though, so I guess when the product creator, Neeraga, feels like he has given out enough at this ridiculously low price, he will raise it again.
If you would like to go and check it out, you can do so here:
3 inkthemes Premium WP themes for less than the price of one!
Hopefully you will be able to get in quick, like loads of us have.