Well I have been doing the usual stuff for my list building. I have also come down to Mums for a week, with number two son, and there was no wi fi on the train so today actually I haven’t even managed a classified ad.

 What I have been doing is some reading some marketing material, because you know I think my copywriting - well to be honest, is sucks. So I have been trying to get my head round some information about psychology, and the psychology of marketing.

I have found this site, and I found it via copyblogger.com, it’s called psychotactics.com. Very interesting stuff, and so I am trying to change all my classified to include lots of psychological who harr, to encourage people to join my list.  Apparently it’s important to empathise with the customers pain, also important to show the cost value of the product you are marketing.

I am pleased to learn that Garry Parkes has done the second edition of his fabulous newsletter. I only sent the last one out a little while ago, because people are so busy during the holidays, I thought perhaps they wouldn’t have time to read it.

I haven’t really got anything new to tell you, so I am going to say goodnight now, I hope everyone is doing well.

Will give you all the news as it occurs!

Best wishes,

Ruth